Accessible Trolley
> creative concept, art direction
Accessible Trolley
> creative concept, art direction
According to research, there are more than 6.5 million people with visual impairments in Brazil - THAT’S A LOT OF PEOPLE. With this in mind, Skol sought out people with no sight or with some difficulty seeing in order to map out their needs. Among the complaints, a recurring one was something simple and everyday: GO SHOPPING IN A SUPERMARKET.
According to research, there are more than 6.5 million people with visual impairments in Brazil - THAT’S A LOT OF PEOPLE. With this in mind, Skol sought out people with no sight or with some difficulty seeing in order to map out their needs. Among the complaints, a recurring one was something simple and everyday:
GO SHOPPING IN A SUPERMARKET.
